Tarheeltalker

May 8,1886

One hundred twenty-five years ago today, in Atlanta, Ga, a momentous event took place. The after effects are still with us in ways that could never have been envisioned by James S  Pemberton or the customers of  Jacobs Pharmacy. For those untold millions whose thirst has been quenched by a ” Co-Cola” as my wife famously said after the birth of our first child, and Mello- Yello lovers everywhere, it should almost be  a holiday. Yep, it was the day in which the first Coke was served.

I don’t really care much about the secret formula or if somebody has actually published  it somewhere. I have very little interest  in knowing that   the beverage actually had cocaine for a time. I just know that there have been many times that nothing but a Coke would satisfy or quench  my thirst as jingles have proclaimed. It has settled my stomach many times, has smoothed the way for many a hot dog and hamburger and still does. In the interest of disclosure I  would be remiss if I failed to mention that Mello-Yello shares the top spot now. But it is  a Coke product, of course.

It is interesting that an NC native, the home state of Pepsi, would be such a loyal  Coke consumer, but there you have it. I well remember in my hometown of Leaksville, NC as it was known then, watching the Coke bottles go round and round at a bottler? or distributor and thinking how cool that was.

But in the interest of history as I remember it I recall that while living in Columbus, Ga in the late 70’s and early to mid 80’s that there was  the John S Pemberton house located on  a brick paved street near the Chattahoochee River where I often indulged my then affinity for running. There was a  plaque on the grounds identifying that house as being that of one John S Pemberton who concocted the formula for Coke and then rushed off to the big city.

Actually he probably refined the formula  after moving to Atlanta where the product was not well received until being bought by Asa Chandler with the rest being history. Ironically for me, Dr Pemberton,  a pharmacist by trade, was actually born in North Carolina and buried in Columbus. Finally I have an NC connection for Coke. Have to go now, it is time for  a Mello-Yello!

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May 8, 2011 - Posted by | Culture, Food | , , , , , , , , , , ,

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