Tarheeltalker

The Ultimate Nosy Neighbor?

 Once again, I read about Google in a way that leaves me somewhat disturbed. This time, the words come right from the source, Google CEO Eric Schmidt and they have an ominous ring to them. What makes them so for me is not just their content but the matter of fact way in which they are expressed.

Mr Schmidt  recently did an interview with the Wall Street Journal in which he spoke a lot about money and how the company intends to continue making large sums of said commodity. But there were several other points he made that  could easily be described as Orwellian. In fact, one of the online comments  said it quite well. Not only is Big Brother watching you  but is taking notes as well. How so? Let us examine some of Mr Schmidt’s statements.

Before that, I have an issue that often comes to mind when I think of Google. Why are there not more concerns about their monopolistic position or their domination of their field or fields? They have YouTube, their dominant search engine, Blogger( twice as large as my friends at WordPress)  not to mention  Google Earth and  so on. Sure they have some competition but they are a big gorilla in the industry. If memory serves correct, when Microsoft was quite dominant there were lawsuits filed  screaming antitrust. One of the leading voices was Eric Schmidt as  chief technology officer of Sun Microsystems. Microsoft has also had to deal with those issues in Europe as well. Here, it seems that Europe may be ahead of the game as Spain is now raising issues  with Google.

Mr Schmidt acknowledges the issue  by admitting there  are people  “who are intrinsic oppositionists to everything Google does.” Insert Microsoft here. How does his company intend to combat such charges? Easy, by  making sure that everything  they do is ” good for consumers” and ” fair” for competitors. Doesn’t that sound great ? Certainly, but then woud Google not be the arbiter of the goodness and fairness? But I have digressed fair afield.

My original premise was my concerns about their future. Try these on for size. Mr Schmidt envisions a day when search engines will be passe and what does he say about that? Among other things he envisions a time when Google will not be answering your search questions but rather telling  you what you should be doing next. That, folks, is  something to think about. He continues by saying that because of the info they have about you ” we know roughly who you are, roughly what you care about, roughly who your friends are.”  He adds that there are next generation handheld devices that will be capable  of surprising you with information that you didn’t even know you wanted. Wow, is that not a lot to consider?

Just remember that the Google motto is ” Don’t be evil.”  Guess we will have to continue these lovable folks for they are surely watching us.

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August 18, 2010 - Posted by | Business, Technology | , , , , , , , , , , ,

1 Comment »

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    Comment by martin smith | August 18, 2010 | Reply


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