Brian, Katie and Diane

Of course you know that we are referring to the triumvirate of Williams, Couric and Sawyer. They anchor the “big” nightly newscasts at NBC, CBS and ABC. And, for all  the wonderful things they do, they are each paid quite well. Their salaries range from the middle to upper seven figures on in to the comfortable eight figure level( Katieville, where Diane also resides) . Are they worth it to their respective networks? Hard to say, since the highest paid of the group the lowest ratings.

But, for whatever reason, they make the big bucks ( and so does Keith Olbermann and that really puzzles me) . However just a couple of days  ago, ABC announced that it would be laying off a significant number of employees in its news division. Estimates range from 300-400. News President David Westin announced “a fundamental transformation that will ultimately affect every corner of the enterprise.” Also announced was a move toward greater use of  free-lancers, that would save additional money.

Reading this brought me back to an idea I had some time back. Wonder why none of the big three have not offered to”give back” some of those millions  to save the jobs of some of the little people. A couple of million or more considering what Diane and Katie make would save a bunch of jobs. Besides what a wonderful public relations coup it would be. And I am certain a catch slogan could br created to capitalize on the move. Something like, I don’t know, “CBS cares” ? What do you mean they already have that slogan? How can that be?


February 26, 2010 - Posted by | economy, Media | , , , , , , ,

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